Belfast Telegraph

Testing new ideas could mean ‘economic growth’, says expert

By Symon Ross

Northern Ireland could be an ideal testing ground for new ideas that could lead to economic growth, according to respected entrepreneurship expert.

Professor Peter Russo, founder of the Strascheg Institute for Innovation and Entrepreneurship at the European Business School in Frankfurt, said the region’s compact size makes it perfect for an experimental entrepreneurial programme.

Prof Russo will visit Queen’s University tomorrow to deliver an InterTradeIreland Innovation lecture entitled Corporate Entrepreneurship: The Key to Making Innovation Happen.

He said: “If a strong strategy can be developed and put in place to implement new ideas, then Northern Ireland could expect to enjoy significant economic gains.

“Effective innovation is the primary source of sustainable competitive advantage in the 21st century. Companies are left with no choice but to innovate: otherwise they will disappear from the market.

Queen’s Pro-Vice-Chancellor for Research James McElnay added:

“Professor Russo will provide valuable insights into corporate entrepreneurship as a way to exploit emerging market opportunities.”

Belfast Telegraph

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