Belfast Telegraph

Tuesday 29 July 2014

The corporate pop-up restaurant with a twist

Pop-up restaurant event
Pop-up restaurant event
Pop-up restaurant event

Belfast based Brand Consultancy, Mammoth and their sister company Massive PR are the latest companies to jump on the ‘pop-up’ restaurant craze as they created a business networking event with a twist in their city centre studio.

For one night only they transformed their Clarence Street premises into a ‘pop-up’ restaurant by partnering with Michelin Star chef Michael Deane to create a unique dinner experience for 50 guests. The twist was that the guests had to bring a ‘plus one’ that had to be an unconnected business contact. This ensured that everyone who attended had the opportunity to meet potential new business acquaintances.

Managing Partner, Jeremy Poots said: “Our large New York/loft-style studio provided the perfect setting for a pop-up restaurant and we were delighted to bring Michael Deane on board to provide the high class culinary menu. Michael and his team created a ‘pop up kitchen’ in our premises and served it all up live and loud to our guests – who loved being able to watch him and the team dramatically prepare and serve up the food only a few feet away - just like in one of their normal restaurants”.

Michael Deane said: “We loved the idea of creating a ‘Pop Up’ inside someone’s office – partly because it was outside our normal comfort zone – but a different experience for everyone. We loved taking it on as a challenge - as long as we could deliver the event to the same standards you would find in any of our restaurants. And we’re looking forward to the next one..wherever that might pop up!”

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