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Thomson brand is set to be ditched by travel firm TUI

By Roger Baird

Published 14/05/2015

TUI is the owner of the Thomson brand
TUI is the owner of the Thomson brand

One of the UK's best known travel brands is set to disappear after owner TUI confirmed plans to use a single brand to promote its holidays.

The Thomson name, which dates back to 1965, will be ditched along with First Choice as part of a transition expected to take up to three years.

Thomson and First Choice catered for 5.2 million holidaymakers last year, with the Canary Islands, Balearic Islands and Greece the most popular destinations.

The consolidation behind the TUI brand comes after TUI Travel in the UK merged with its German parent company TUI AG to create a business with more than 300 hotels, 136 planes and 1,800 shops across Europe selling holidays to 30 million customers in 180 countries.

Joint chief executive Peter Long said the firm would begin phasing out other European regional brands in the Netherlands and France before moving on to First Choice and Thomson as the last brands to go. He said: "These will be the last to be rebranded because of their size."

Belfast Telegraph

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