Tourism Ireland launch £8.5m drive for tourists over winter
Tourism Ireland has launched an £8.5m campaign to help promote Northern Ireland and the Republic as a winter holiday spot.
The September to December period usually yields as much as 30% of annual overseas tourism business, the group said.
And the new campaign aims to promote and sell the host of festivals taking place across Northern Ireland this autumn.
That includes Culture Night, the Belfast Comedy Festival and Cinemagic Festival.
"The latest figures from the Northern Ireland Statistics and Research Agency indicate that overseas visitors to Northern Ireland increased by 9% in the first quarter of 2015 over the same three-month period last year," chief executive Niall Gibbons said.
"I am pleased to report that sentiment expressed by our tourism partners around Northern Ireland suggests that growth from overseas has continued into the high summer season."