Belfast Telegraph

Trinity Mirror hit by ad revenue drop

Trinity Mirror said advertising revenues dipped in September as it became the latest newspaper group to reveal the impact of Government cuts.

The Daily Mirror owner's adjusted group revenues were down 5.4% in the 17 weeks to October 31 as uncertainty caused by the Government's spending review and the fragile economic recovery created volatile trading conditions.

Advertising revenues on Trinity's national newspapers declined by 5.9% in September, whereas they increased by 0.8% over the rest of the third quarter.

The group said it is still on target to cut costs by £25m in 2010 even though newspaper printing prices have risen this year.

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