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US advertising tech firm SpotX creating 20 new jobs with Belfast office

By John Mulgrew

Published 14/06/2016

Bill Montgomery, Invest NI, with Steve Swoboda, SpotX. Pic Michael Cooper
Bill Montgomery, Invest NI, with Steve Swoboda, SpotX. Pic Michael Cooper

A US advertising technology firm is creating a new development centre in Belfast along with 20 jobs.

SpotX says it is setting up a software engineering business here.

The Colorado-based firm is a video advertising platform, and works with publishers and broadcasters to monetise online and mobile video advertising.

SpotX's co-founder, Steve Swoboda, said the firm is “focused on becoming the leading video inventory management platform globally and this expansion is an exciting step towards that goal”.

“We considered a number of locations for our development centre but chose to locate our European software engineering team in Belfast because of Northern Ireland’s expanding technology sector and the calibre of talented engineers.

“The global market for programmatic buying of online video advertising is projected to continue to grow aggressively for several years. This new centre forms part of a strategy to scale our development operation in order to address a wider customer base in the US, Europe and Asia.”

Founded in Colorado in 2007, SpotX has expanded across the globe and employs more than 300 staff.

It operates offices in New York, San Francisco, London, Amsterdam, Hamburg, Sweden, Belfast, Singapore and Sydney.

It's part of European entertainment network RTL Group, which acquired a majority stake in the business in September 2014.

It's received £110,000 from Invest NI towards the new jobs.

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