Six senior staff members will be leaving TV3 to join its new rival UTV Ireland – the new venture of Belfast-based UTV Media plc.
Daragh Byrne has been appointed commercial director – he is currently director of sales at TV3.
Joanne King, who manages the TV3 sales portfolio at Setanta Sports, has been appointed direct sales manager for UTV.
Paula McCarthy, meanwhile, has been announced as UTV's head of sponsorship and promotions. She previously held the position of head of branded content within the TV3 group.
UTV's head of legal and compliance will be David McMunn. Prior to this appointment, Mr McMunn was an executive director of TV3, with responsibility for government, regulatory and legal affairs.
Daragh O'Halloran is another recruit from TV3 – he has been appointed head of research and has held a similar position in TV3.
Deirdre Stokes joins UTV Ireland as head of sales operations, with responsibility for all sales operations including traffic and airtime management.
The other appointments include Aine Ni Chaoindealbhain (general manager), Rowan O'Sullivan (head of programme acquisitions), Deirdre Stokes (head of sales operations) and David Townend (UK sales).
Interestingly, both Ms Ni Chaoindealbhain and Ms Stokes have previously worked in TV3.
John McCann, group chief executive of UTV Media plc, said: "I am delighted to welcome such highly experienced and talented broadcasting individuals to UTV Ireland, who will complement the first-class team we already have in place here in UTV as we move forward to finalise our plans to launch UTV Ireland on air on January 1, 2015.
"These appointments highlight the wealth of talent and experience now available to UTV Ireland across various business disciplines.
"Recruitment is going exceptionally well and we plan to announce more appointments in the coming weeks and months."