Belfast Telegraph

Tuesday 29 July 2014

UTV's instruction videos win ministerial backing

But some lawyers will work on routine legal work in Belfast for clients based elsewhere.

UTV has offered its services free of charge to the Executive in the production of a new Government online information service.

Nidirect TV will feature short instructional videos produced by UTV on subjects from how to book an MOT for a car to preparing for digital switchover.

First Minister Peter Robinson and deputy First Minister Martin McGuinness launched the service at UTV's headquarters on Ormeau Road, Belfast.

Jeremy Biggerstaff, managing director of UTV New Media, said: "We are delighted to partner with nidirect to show the powerful impact video can have online.

"These short programmes filmed by UTV illustrate simply and effectively key nidirect services that affect our everyday lives whether its going for an MOT or preparing for digital switchover.

"We trust local people will find these programmes a very practical and helpful addition to the nidirect website."

Mr Robinson said the launch of the new service was "a new and innovative venture, which would not have been possible without the support and expertise of UTV".

"The fact that they have done this at no cost to government is laudable and I sincerely thank them," he added.

Mr McGuinness and Mr Robinson are the most recent high-profile visitors to UTV after Her Majesty the Queen visited to launch UTV's high-definition channel during its 50th anniversary last year.

UTV is one of Northern Ireland's few listed companies. Its radio division is the fastest-growing in its portfolio, and now includes 21 radio stations.

U105 had a listenership of 140,000 per week in a survey area of 860,000.

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