Belfast Telegraph

Friday 29 August 2014

Victoria's Secret opens first shop on island of Ireland

Dublin Airport got a little slice of heaven at the weekend when Victoria's Secret opening their first store

International lingerie chain Victoria's Secret is opening its doors in the the Republic of Ireland
International lingerie chain Victoria's Secret will be taking its fashion extravaganza to the UK catwalk
Model Adriana Lima presents a creation during the Victoria's Secret Fashion Show at the Fontainebleau Miami Beach
International lingerie chain Victoria's Secret will be taking its fashion extravaganza to the UK catwalk
NEW YORK, NY - NOVEMBER 13:  Model Izabel Goulart walks the runway wearing Body Piece with Swarovski Crystalsat the 2013 Victoria's Secret Fashion Show at Lexington Avenue Armory on November 13, 2013 in New York City.  (Photo by Bryan Bedder/Getty Images for Swarovski)
NEW YORK, NY - NOVEMBER 13: Model Izabel Goulart walks the runway wearing Body Piece with Swarovski Crystalsat the 2013 Victoria's Secret Fashion Show at Lexington Avenue Armory on November 13, 2013 in New York City. (Photo by Bryan Bedder/Getty Images for Swarovski)

The beauty and accessories store has opened in Terminal 2 – and more stores might follow in the city centre.

A spokesperson for the airport said that the shop opened without any fuss although some commuters were upset that none of the brand's iconic 'Angels' was present.

"It was in line with what they wanted, it was a very soft opening," the spokesperson said. The store will be retailing some of the brand's most sought-after beauty and cosmetic products.

Products are also directed towards the jet-setting clientele, with accessories such as a branded passport holder.

There have been rumours circulating that the launch of the brand in the airport is a strong indication that the lingerie giants are now considering opening a store in Dublin city centre, but this has yet to be confirmed.

"I couldn't comment on that at this stage, I don't know. Watch this space," the spokesperson said.

The interior of the shop is a design similar to the US stores, with black-cherry wall fixtures, as well as videos broadcasting images of the brand's beautiful Angels.

A statement from the company said that the Dublin branch "gives new meaning to the words 'sexy, sophisticated and forever young'".

The news comes only months after Irish woman Margaret McDonald landed one of the top jobs in the world's most famous lingerie brand.

Known as the world's sexiest store, shoppers will find fragrances like the FiFi Award-winning Victoria's Secret Bombshell to smell like their favourite Angel.

Travel-ready items such as signature lip glosses and body-care products will also be available to beautify girls on the go.

And a range of chic accessories that add an extra pop of glamour to weekend getaways will be available in store.

Branded cosmetic cases, soft scarves, sunglasses, fashion bags, passport holders, phone wallets, travel adaptors, headphones and, of course, the Angels' famous panties will be on sale.

The shop will keep with the sophisticated style of Victoria's Secret, while the interior features the same black-cherry fixtures and eye-catching focal walls.

The store will also showcase a gallery of iconic black-and-white images and a video wall that broadcasts footage of the Victoria's Secret Angels.

The billion-dollar business is now being run by Ms McDonald, who started her career as a trainee buyer in Penneys.

Ms McDonald moved with her husband Mark Kelly and their two young daughters to Columbus, Ohio, to take up the running of the company.

The savvy businesswoman gained career steam working first while a student at Saks Fifth Avenue and Brown Thomas in Dublin.

From there she moved on to be the European vice-president of Banana Republic, vice-president at Gap Inc and the head of buying at Marks and Spencer.

The company had been exclusively home-based in its retailing until it launched in the UK last year.

With Ms McDonald at the lead, the company is recording sky-high profits and worldwide recognition.

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