Belfast Telegraph

Monday 21 April 2014

Victoria's Secret opens first shop on island of Ireland

Dublin Airport got a little slice of heaven at the weekend when Victoria's Secret opening their first store

International lingerie chain Victoria's Secret is opening its doors in the the Republic of Ireland
International lingerie chain Victoria's Secret will be taking its fashion extravaganza to the UK catwalk

Dublin Airport got a little slice of heaven at the weekend when Victoria's Secret opening their first store

The beauty and accessories store has opened in Terminal 2 – and more stores might follow in the city centre.

A spokesperson for the airport said that the shop opened without any fuss although some commuters were upset that none of the brand's iconic 'Angels' was present.

"It was in line with what they wanted, it was a very soft opening," the spokesperson said. The store will be retailing some of the brand's most sought-after beauty and cosmetic products.

Products are also directed towards the jet-setting clientele, with accessories such as a branded passport holder.

There have been rumours circulating that the launch of the brand in the airport is a strong indication that the lingerie giants are now considering opening a store in Dublin city centre, but this has yet to be confirmed.

"I couldn't comment on that at this stage, I don't know. Watch this space," the spokesperson said.

The interior of the shop is a design similar to the US stores, with black-cherry wall fixtures, as well as videos broadcasting images of the brand's beautiful Angels.

A statement from the company said that the Dublin branch "gives new meaning to the words 'sexy, sophisticated and forever young'".