With approximately 6,000 small businesses set to be created in Northern Ireland this year, one leading local software development company is urging entrepreneurs to adopt online best practice to ensure survival in an increasingly tough marketplace.
K-Point Internet Solutions based in Warrenpoint has identified that January is historically the busiest month for new companies and has created a few top tips to help start-ups increase their chance of success this coming year.
In the advice, company director Diarmid Sloan explains the importance of a company website, the need for social media platforms and the growth of cloud technology and how this can be applied to the day to day running of a small business.
He says, “Growing our local private sector is commonly accepted by policy-makers as key to creating a stable, sustainable local economy. Many people began 2012 with a New Year’s Resolution to realise their business ambition and to test their ideas in the marketplace – by following some best practice advice entrepreneurs they increase their chances of surviving and thriving in 2012.”
Tip 1 – Establish website requirements and budget at outset
Tip 2 – Have a social media strategy and stick to it
Tip 3 – Communicate effectively via email marketing
Tip 4 – Harness the power of web applications
He added: “I set up K-Point with my business partner Brian Murphy almost 8 years ago after a wide and varied career working for some of the world’s largest technology brands including BT and Fujitsu. Although these companies are multi-nationals, I have been able to use the knowledge gleaned and adapt it to suit SMEs. It is a minefield setting up a business as everything is moving so fast and it is hard to know if you are choosing the right path. Hopefully my advice will be of use to small businesses starting off this year.”
According to the Federation of Small Business, SMEs account for 99.9% of all businesses in Northern Ireland and there are approximately 6,000 who people start their own business every year.
George Dorrian Policy Advisor for the FSB said, ““We should be encouraged that in these difficult times, entrepreneurial spirit in Northern Ireland is still coming to the fore. Businesses are being formed on a daily basis and it is vital that the right support is in place to allow them to grow.”