Warm temperatures during April give Next a sales boost
Warmer weather during April has given a lift to Next sales after the retail chain reported a better than expected start to its financial year.
Full price sales for the 13 weeks to April 25 rose 3.2%, which was better than the range it gave in March for a rise of up to 3% in the first half of the year.
The performance was flattered by the earlier launch of its summer 'New-In' brochure, which coincided with the burst of much warmer weather.
Shares rose by 3%, even though the company stuck by its forecast that annual profits will rise to between £785m and £835m.
Next Directory's full-price sales were up by 7% in the 13-week period, a performance which Investec Securities described as encouraging.