Sainsbury's has been ordered to change its "brand match" campaign after the advertising watchdog ASA found it was misleading consumers.
The TV, radio, internet and newspaper campaign promised customers would not pay more for brands than at Asda or Tesco, with the retailer offering vouchers.
COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting? email@example.com