The Belfast Telegraph has got into the driving seat with Northern Ireland's largest independent insurance broker Hughes Insurance to launch a new car insurance product.
The product has been made available to Belfast Telegraph readers via a dedicated telesales team.
Richard McClean, assistant managing director of the Belfast Telegraph said: "The new car insurance product delivers an opportunity to strengthen our relationship with our readers allowing them to benefit from the best available cover at the most competitive price. It is important we continue to enhance relationships with our customers and this partnership is delivering opportunities to strengthen our offering."
Hughes Insurance, which employs more than 200 people in the province, has been creating the infrastructure to cope with an affinity partnership of this nature for 18 months.
Gareth Brady, chief executive of Hughes Insurance, added: "The partnership provides Belfast Telegraph readers with access to competitive insurance products, thus strengthening their relationships whilst creating an additional revenue stream. Hughes Insurance gets the opportunity to increase our customer base and the end customer benefits from the best cover available at the most competitive price. The more business we generate - the better the premiums on offer."
Belfast Telegraph readers can also benefit from great deals on home and travel insurance through this partnership with Hughes Insurance.
Readers can find out more by calling 0845 6432 333.