Businesses and local communities will work in partnership with the Government to promote new 'job clubs' it has been announced.
Employment Minister Chris Grayling has pledged to tackle the "madness" of a society where millions of people were on out-of-work benefits but immigrant workers were able to find employment.
Asda is one of the first major firms to become involved in the scheme.
The Work Clubs have their roots in projects started by Tory MPs and parliamentary candidates over the past few years, Mr Grayling said.
"We need to harness the skills, the resources, the expertise of individuals, of businesses, of the voluntary sector, as well as experienced professionals in national and local government," he said.
"It's a call to those out of work, who can work together to help each other find a job.
"To those in work, who can offer advice and guidance to those who are not. To those who have built businesses and can help those who want to.
"To those running companies and to Britain's sole traders to offer that initial work experience that can transform someone's prospects."
The first of a "new generation" of Work Clubs opened yesterday, with backing from supermarket giant Asda, he said.
"We will provide the financial support to get Work Clubs off the ground," said Mr Grayling at yesterday's launch.