Belfast Telegraph

Tourism out to learn from technology sector at Belfast's November event

By Staff Reporter

A tech event aimed at the booming tourism sector in Northern Ireland is stopping off in Belfast next month.

The fourth Digital DNA Tourism event, in partnership with Tourism Northern Ireland, is heading to the Ulster Transport Museum on November 20. It will bring world-class industry and tech moguls here to discuss how technology can be used in the hospitality, travel and leisure sectors.

Simon Bailie, commercial director at Digital DNA, said the time was right for the tourism sector to learn from the digital world.

"With the advent of Brexit and the drop in value of the pound sterling, we're seeing a considerable increase in interest from international visitors due to the attractive value of visiting Northern Ireland," he said.

"With that comes a huge opportunity for the tourism, hospitality and leisure industry here to capture that interest by honing their digital skills and reaching this global audience from right here in Northern Ireland."

Tourism NI chief John McGrillen said skills such as social media marketing, video content and digital tools could help capitalise on visitors' use of technology to share their experiences of travel.

Belfast Telegraph

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