Fashionistos - or male followers of fashion, of which I'm sure there are many among the readership of these pages - famously have iconic American designer Ralph Lauren to thank for making it acceptable to wear pink shirts.
Sometimes every second man you meet in business is proudly wearing pink, usually paired with pinstripes.
But men are also wearing pink shirts of the non-sartorial type, according to the Guardian website.
A columnist has written about how the recession has found men applying for jobs more traditionally filled by women, such as nursing and teaching young children - so-called 'pink collar' jobs.
Unemployment has been written about at length, and our own 100 jobs in 100 days campaign aims to consider some of the issues behind youth joblessness.
At a time when keeping the shirt on your back is any earner's top priority, the colour - literal or metaphorical - no longer matters.