So far this week Morrisons, the UK's fourth-biggest grocer, has endured some bad news. Market share slipped to 12% in the three months to December 23, down from 12.4% a year earlier.
One of Morrisons' main disadvantages has been identified as its lack of a website. As well as enjoying online shopping, we continue to love our discount retailers - Aldi, Lidl and Iceland have all grown their sales.
It's clear that Morrisons will need to take drastic action.
The likelihood is that a high-profile supermarket operator which a track record of improvement may be lured to work their magic on the ailing chain. And with Sainsbury's' chief executive Justin King having served eight successful years at the helm, could he be attracted to a new challenge?