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Watching the Web

The web makes access to business easier but sometimes talking to real people is best

Get the most out of your customer data

Social networking — Twitter, Facebook and so on — is one way for a business to get to know customers. It is cheap, simple and direct and its a good way to have a conversation.
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Inside Watching the Web

Some simple steps towards tweet business success on the internet

Tuesday, 9 February 2010

Good communication hinges on one point. The speaker must understand how the message is being heard to be sure a clear channel has been established.
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Angelina Jolie, Britney and Beyonce nude, dirty tricks and the changing face of SEO

Wednesday, 3 February 2010

The likes of Beyonce Knowles, Angelina Jolie and Britney Spears have in the past been victims of unscrupulous practitioners of the dark art known as search engine optimisation (SEO).
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The bass-ics of developing new business ideas

Tuesday, 2 February 2010

I remember the day I took up the bass guitar. More to the point I remember the expression on my parents’ faces, swiftly followed by the phrase, ‘it will never last’.
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You can enjoy Tweet success, but keep it human

Tuesday, 2 February 2010

It is more than a year since the great Twitter adoption. Within a few months Twitter stories were all over the media.
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Web can help with your entrepreneurial ambitions

Tuesday, 26 January 2010

January is traditionally a time when we dabble in a little personal reflection and commit to making changes in the year to come - from going to the gym, to quitting smoking to slipping the reins of employment and starting our very own businesses.
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Follow your market and not the Twitter crowd

Tuesday, 26 January 2010

Twitter can distract and make you endlessly digress and from a business perspective - take the wind out of your passionate sales.
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Twitter trends predict 2010’s zeitgeist

Tuesday, 19 January 2010

The the only efficient way to keep track of Twitter comments and conversations is the hashtag (#).
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Have a meaningful online conversation with clients

Tuesday, 12 January 2010

The net is a real place where people can go to learn, to talk to each other, to do business together. It is a bazaar ... It is a conversation.
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Digerati in the loop with know-all website

Tuesday, 12 January 2010

One must never see Twitter or any communication in fact, in a vacuum. Twitter is merely a conduit for information. It gives up to the minute news and views yes - but also links to digital content of all sorts.
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Knowing where you are with the new wave of mobile apps

Tuesday, 15 December 2009

In the majority of phones now there is some form of global positioning system (GPS) to tell the world where you are.
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Getting your firm into the Thick of It

Tuesday, 15 December 2009

The third series of the brilliant BBC TV comedy The Thick of It has come to an end.
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The Twitterati mean business

Tuesday, 8 December 2009

If something is new it does not mean it's complicated. Twitter is the simplest form of digital communication — 140 characters of text and a link to another story or piece of content on the Internet.
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Free ideas for better business and they're all at the touch of a button

Tuesday, 8 December 2009

Whether it's social media marketing or launching the latest ecommerce behemoth, the internet is often seen as some sort of piggy bank waiting to be unlocked by the savvy entrepreneur.
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The profits of social networks need to start matching the hype

Tuesday, 1 December 2009

Bebos in a bit of trouble, an early sign that all in the world of social networking isn’t rosy.
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A love of language and food for this twitterer

Tuesday, 1 December 2009

Think you can’t say much in 140 characters? How about a full recipe for yam and leek soup?
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Take lead from Pedigree and make a chum of digital media

Tuesday, 24 November 2009

We know from our own experiences that the media we consume, where and how we consume it, how we form judgements about brands, and what influences those judgements bring about, have all altered radically in the past few years, and look set to keep changing.
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