Belfast Telegraph

Wednesday 27 August 2014

Blood as a weapon: The benefits of the family business culture

I've just finished a blog post. The first few paragraphs highlight that culture is the last battleground for business.

Everything else can and will be commoditised due to technology, the web and the speed with which things can be copied. This is a particular opportunity for small businesses. It is very difficult to develop and change culture in a big organisation.

Imagine a passionate, lean, mean fighting machine with some core values that resonate with your target markets. What do you need to do?

  • Develop guiding principles for your business
  • Define a passion statement; what is your business passionate about?
  • Define a value statement; what values does your business stand for?
  • Look after your staff; happy staff will result in happy customers.

I would take a bet that the two companies we have featured on these pages have embraced these principles. They picked a niche and went for it. Combining technology with excellent customer service, culture and passion.

It shows that family businesses have an edge. There is blood involved. A lot of the time that is a good thing. Family businesses are very, very strong on culture and, in effect, extend the sense of family and belonging across the organisation. Sometimes blood is a bad thing, particularly when succession is involved. Blood on the wall in those cases. If you are a family business, add 'plan your succession' to the tips. Otherwise it will be a waste of culture and a waste of your most important competitive weapon.

Ron Immink is co-founder of Small Business Can

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting? customercare@belfasttelegraph.co.uk

Comment

More

Company Profiles

More

Help & Advice

More

People on the move

More