Belfast Telegraph

FlowJob is a free website to help customers get jobs done instantly

Start Up Can

Ryan Cleland-Bogle, www.FlowJob.com

What is your business?

We have launched an online solution to help bail out Ireland's workforce of struggling service providers by finding them a flow of jobs to support their income.

FlowJob is a free website for customers to post jobs that they need done instantly to thousands of registered service providers, who quote for the job online.

The customer selects the service provider that they want based on price and the service provider's FlowJob star rating - awarded by previous customers. It's like an eBay for services.

What interesting projects are you involved in?

Our number one project is getting Ireland back to work.

Between September 2007 and December 2010, unemployment rates in Northern Ireland more than doubled from 3.9% to 8.0% and in the Republic they grew more than three-fold, from 4.5% to 13.7%.

What is your greatest challenge?

Letting people know that we are a much better way for customers to find service providers than traditional directories or using Google.

We are changing the way service providers advertise, which is really exciting and we want to tell the world about it!

What plans have you to develop the company?

Our business model is superscalable. We are focused on Ireland - north and south - for now, but we want to expand globally.

What is the barrier to achieving this?

Time - there just are not enough hours in the day!

How do you use the internet to market the business?

The internet is the backbone of our business.

We also use traditional online advertising methods, but social media creates momentum.

Has the recession been a catalyst for doing things more efficiently?

The recession is very positive for us. FlowJob is designed to stimulate small businesses that cannot afford high marketing budgets by rewarding honest, good-value work with recommendations to future customers.

The cost for service providers to advertise on FlowJob is on average 90% cheaper than directories. Our product is proving very popular.

Is cashflow an issue?

Cash is king and we have focused on it from the start. But cashflow is not an issue.

How have you innovated?

Creating a marketplace for services that bridges online-to-offline - 'O2O' - is innovative and disruptive. Companies like Groupon are showing how much value there is in this new space.

How do you keep yourself motivated?

We keep it simple - clear goals, a collegiate environment and strong financial incentives.

Which entrepreneur do you most admire?

Matt Damon. He is a talented guy that decided after some limited success that the best way to make it big was to write his own movie and star in it.

What is your favourite gadget?

I love my iPhone and cannot imagine what life was like without it.

If you could do any job, what would it be?

I really do love my job as part of a dynamic team of go-getters. Working as part of a F1 team or the British and Irish Lions management team would be right up there as well - for all the same reasons.

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