Amazon’s minimum spend doubled: customers must now spend £20 to get free delivery
Amazon has doubled the money that customers must spend to have their items delivered for free, requiring them to spend £20 to qualify for “super saver delivery”.
The site once sent any item to customers for free. But in 2013 it introduced the minimum spend of £10, and the doubled price seems to have begun this week.
If orders are below £20, customers must pay for first-class postage. Amazon charges about £2 to £5, depending on the size and kind of item.
The only exception to the new pricing rules is that if an order includes £10 or more of books, it will be delivered for free.
The change — which had been rumoured last week — is thought to be partly an attempt by Amazon to push customers towards its £79-per-year Amazon Prime subscription service, though the company didn’t explain the increase. That gives customers unlimited free next day delivery — rather than the three to five day delivery of the super saver scheme — as well as access to other services including Amazon’s streaming video product.
Amazon Prime costs £79 a year but can be tried with a free subscription.
Independent News Service