Belfast Telegraph

UK Website Of The Year

4. Asda

Regional Operations Manager: Aubrey Swift

Employment: 4,496

Turnover: £510m (B.Telegraph est)

Pre-tax profit: n/a

Owned by US retail conglomerate Walmart, Asda continued to grow its business in Northern Ireland in 2011 and invested £1.6 million in remodelling its Coleraine store, and opening a new petrol filling station in Enniskillen which has benefited thousands of motorists in the West.

Colleague development was a key focus in 2011 with over 500 managers passing through Asda’s award winning internal training facility, the Store of Learning. In April, Asda was ranked by The Times as among the Top 50 places for Women to Work and in June the retailer celebrated with its long service colleagues at a gala event in Leeds — including Billy Howe from Enniskillen who was given a special award for 50 years’ service.

Local supplier relationships were further developed in 2011, with £1 in every £5 of all food sold in Asda’s NI stores supplied by companies based in Ireland — North and South. Success stories of 2011 included Belfast-based Punjana tea, which secured a £500,000 deal to supply 42 Scottish stores with a new Scottish blend tea, and Portadown-based Irwin’s bakery which continued its growth with Asda securing placement of its Irish batch loaf in more than 150 UK stores.

Asda continued its community engagement programme in 2011, supporting ventures such as the Crossroads Caring for Carers garden project in East Belfast through a £35,000 Asda Foundation donation. National charities Tickled Pink, Children in Need and Text Santa were fantastically supported by colleagues and customers — in addition to the Northern Ireland Hospice, which as Asda’s new NI Charity of the Year received over £7,000 in fundraising.

Looking forward, 2012 is set to be a significant year for Asda in Northern Ireland with the introduction of the new large retail levy which will be introduced in April, but the company said it remains committed to Northern Ireland and developing its business here.

Contact Us

Asda Antrim,

Junction One Retail Park,

BT41 4LL

Tel: 028 9448 5766

Belfast Telegraph


From Belfast Telegraph