Belfast Telegraph

Byron burger chain appoints new chief executive four months after boss departure

Simon Cope has been appointed chief executive of the burger chain.

Byron Hamburgers has appointed a new chief executive nearly four months after its previous boss stepped down.

The burger chain confirmed on Monday that Simon Cope has been promoted to chief executive, having only been hired as Byron’s managing director back in July.

It ends Byron’s search for a new chief after Andy Manders stepped down in May due to “personal reasons”, according to the company, just a few months into his role.

The appointment also relieves Dalton Philips of his temporary duties, allowing him to step back to serving as non-executive chairman.

Mr Cope joined Byron earlier this summer from Wagamama, where he worked as the Asian fusion chain’s global marketing director for four years.

bpanews_efa384f4-3709-42bd-9d9a-f91bc744c33e_embedded70144
Simon Cope

Both Wagamama and Byron are backed by private equity firm Hutton Collins, which bought the burger chain back in October 2013.

Mr Cope also served as a marketing director for All Bar One and Harvester owner Mitchells & Butlers from 2011 to 2013.

Commenting on Mr Cope’s appointment, Mr Philips said: “Simon had an immediate impact on our business when he joined as MD in July.

“He understands the dynamics of this hugely competitive and exciting marketplace. He is passionate about food, gets our customers, is a fantastic team leader and has a serious track record of delivery.

“There isn’t much he hasn’t seen, and it is clear to me that he is going to be a terrific CEO for Byron.”

Mr Cope’s promotion is the latest in a string of executive changes at the firm over the past year, having hired Nick Young – the former boss of French restaurant and bakery Aubaine – as chief operating officer back in July.

It also follows the departure of founder Tom Byng, who left the business to “pursue new ventures” in early 2017, an announcement which came alongside news of Mr Philips’s appointment as chairman.

Mr Philips said: “We have strengthened Byron’s senior management significantly over the past six months and the new team is already making great strides in reinvigorating Byron’s pioneering spirit and distinctive character.

“I look forward to further progress under Simon’s leadership.”

Popular