Belfast Telegraph

Lego slashing 1,400 jobs as Danish toy company counts cost of dwindling sales

By Kalyeena Makortoff

Lego is making 1,400 employees redundant as part of a company-wide overhaul meant to counter falling sales.

The move will effectively cut 8% of the Danish toymaker's 18,200-strong workforce, the majority of whom will be let go by the end of the year.

Lego currently employs around 900 staff in the UK.

The firm said it was part of a "reset" for the group, which has become "increasingly complex" over the past five years, making it harder for Lego to grow.

Lego Group chairman Jorgen Vig Knudstorp said: "We are very sorry to make changes which may interfere with the lives of many of our colleagues.

"Our colleagues put so much passion into their work every day and we are deeply grateful for that. Unfortunately, it is essential for us to make these tough decisions."

Affected staff will be offered redundancy packages and support as they move into new jobs outside Lego, the company said.

The toymaker made the announcement alongside its half-year results, which revealed a 5% drop in revenue to 14.9 billion Danish krone (£1.8bn).

It came as a double-digit sales jump in growing markets like China failed to compensate for declining sales in established markets including the US and Europe.

Pre-tax profit dropped nearly 3% to 4.4 billion Danish krone (£543m).

Mr Vig Knudstorp said the group was taking action.

"We are disappointed by the decline in revenue in our established markets and we've taken steps to address this," he added.

Belfast Telegraph

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