Pop Star Ronan Keating and Ballygowan water have teamed up to unveil Ballygowan's major new Be Part Of It campaign to raise money for breast cancer awareness.

So look out for the fund-raising Ballygowan pink bottle — a stylish coloured bottle now on sale from local convenience stores and supermarkets in 500ml and two litre sizes.

Every bottle sold in the province will support Action Cancer’s life-saving early detection and education services.

“What’s really exciting for all of us is that this campaign is not only about fund-raising, but also raising awareness and education. I am thrilled to be part of it,” said Ronan, whose mum Marie died from the disease.

The campaign will raise money to support Action Cancer in Northern Ireland and the Marie Keating Foundation, which was set up in memory of Ronan's mum, in the south.

Another aim of the Be Part Of It campaign is to promote the importance of early detection in saving lives.

Consumers can also ‘be part of it’ by visiting the Ballygowan Pink website and dedicated Facebook page.

And in the run-up to Breast Cancer Awareness Month in October, Ballygowan will also be hosting a series of fund-raising events.

Leonie Doyle, from the Ballygowan brand, added: “Every day in Northern Ireland, another woman is diagnosed with breast cancer.

“There will be lots of ways for consumers to get involved throughout the year and raise more money for this great cause.”

For more details log onto www.ballygowan.ie or become a fan on facebook (search for Ballygowan).

Action Cancer is Northern Ireland’s leading local cancer charity.

Its mission is to save lives and support people, which it does through a range of cancer detection, prevention and support services.