School days used to be all about jumpers for goalposts, but, for modern kids, it's a case of ‘bottles for blazers'.
Children across the province will start back at school sporting blazers made from recycled plastic bottles, courtesy of Marks & Spencer.
The first retailer to use recycled bottle polyester, the launch of the blazers follows on from the success of last year's release of selected recycled polyester pieces within the schoolwear range.
Recycled bottle polyester is made by chopping up used plastic bottles into flakes, melting them and squeezing them through tiny holes to make a polyester yarn which is then woven into fabric.
So now kids can go green and parents can help the environment, while doing the annual ‘back to school' shop.
“We're always looking for ways to give our customers the most innovative, best value and highest quality schoolwear on the high street,” said Scott Fyffe, director of kidswear at M&S.
“Parents shopping for schoolwear are telling us that they are concerned about price and the environment.
“By converting some of our blazers to recycled bottle polyester we're letting them do their bit for the environment without paying a premium price or any compromise on quality.”