A hard-hitting advertising and poster campaign to stop young people hitting the bottle — and adults buying them alcohol — has been launched in Ards.
Billboards and bus advertisements are being used in the run up to Christmas to challenge the acceptability of providing alcohol to an underage person, equating those who do so to drug dealers.
At the same time, a schools-based poster campaign (right) aims to drive home the impact which the abuse of alcohol can have on young people, depicting how a happy teenager in a school uniform at 4pm can be transformed into a nearly unconscious, vomiting wreck by midnight.
Chairman of Ards Community Safety Partnership Councillor David Smyth said: “Some people may think that providing alcohol to an underage person is harmless and that calling them a ‘dealer’ is too strong, but I disagree.
“I hope the ads and posters will cause those who buy alcohol for underage people and young people themselves to think twice about the damage they are doing to themselves and potentially to their local communities.”
The campaign is being staged by Ards Borough Council, Ards Community Safety Partnership, with images provided by ASCERT (Action on Substances Through Community Education & Related Training).
Anyone who would like further information on the campaign or work to address alcohol abuse and anti-social behaviour issues in Ards should telephone 9182 4005.