The newly revamped Ulster Museum in Stranmillis has welcomed at least 100,000 visitors since it reopened just over four weeks ago, latest figures reveal.
And it proved so popular it was awarded the title of Northern Ireland’s busiest tourist attraction.
Alan Clarke, chief executive of the Northern Ireland Tourist Board, said more local people are now choosing to visit attractions on their doorstep.
“I am sure that with the massive improvements at the Museum it can expect to welcome many more visitors from near and far,” he added.
Tim Cooke, director and chief executive of National Museums Northern Ireland, pointed out there had been an increase in the number of first time visitors.
“There has been a great response to our exhibitions and the new discovery areas which offer a real hands-on experience with our interactive displays,” he said.
The museum opens six days a week from Tuesday to Sunday between 10am and 5pm.