New artwork is being erected on a vacant site on the lower Lisburn Road to help brighten up the area and encourage the regeneration of the area.
The artwork, on a hoarding erected at a site just below Tate’s Avenue, is the result of a collaboration between local traders and Belfast City Council.
The piece, by renowned artist Daniela Balmaverde, is entitled ‘Discover the Lisburn Road’ and is designed to reflect the village-feel of one of Belfast’s important arterial routes — one which is dominated by the independent retail sector.
“The project grew from a pilot initiative by the council to tackle the problem of dilapidated properties across the city,” said Alderman Christopher Stalford, Chairman of Belfast City council’s Development Committee.
“We proactively identified dilapidated properties in a number of areas, and served notice on the property owners to upgrade or demolish buildings. When this particular property was demolished, the erection of large plywood hoardings around it gave us the opportunity of turning these into an artwork. Our Integrated Strategic Tourism Framework has identified the Lisburn Road as one of nine key tourism destinations in the city.
“This public art project will further support this campaign to enhance the overall look and feel of this part of the Lisburn Road, which acts as a gateway to the main independent shopping and restaurant area further up.
“The piece invites visitors and tourists to ‘Discover the Lisburn Road’,” added Alderman Stalford.
The large piece of public art is a series of aluminium panels with colourful digitised images.
It was officially unveiled as part of the Lisburn Road Arts and Music Festival, which takes place this coming Saturday (8 October).
The festival, organised by the south Belfast Area Partnership, aims to raise the profile of the arts and music scene in this area of the city.