Belfast Telegraph

Thursday 24 April 2014

DebateNI home of Northern Ireland politics

Giving a clear picture of what those surveyed want

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LucidTalk carried out a representative Northern Ireland-wide poll, on behalf of the Integrated Education Fund (IEF), to ascertain opinion and current views on integrated education in Northern Ireland.

The poll project covered 10 agreed polling questions, and sub-questions, sponsored by the IEF.

The questions were agreed with the project partners with the aim of determining an accurate representation of opinion in Northern Ireland.

Field work took place between May 6 and May 29.

Over 3,000 people were contacted as part of the project – approximately 90% via telephone and 10% directly door-to-door – and 1,214 full opinions were recorded.

Analysis has been carried out on this data, including full demographic analysis by area of residence (22 Northern Ireland postcode areas), gender, income group, socio-economic group, age-group, and community group. This will assist in subsequent 'weighting' analysis of the data results.

The 22 area targeted polling groups were selected by the collation of a random computer generated telephone list, based on the social and demographic factors listed above.

These target areas were selected according to specific detailed criteria, such as urban or rural, and also to accurately represent the structure and demographics of all of Northern Ireland, in terms of both social and economic structure.

The polling took place across a balanced range of demographic groups, for example religious or socio-economic, and targeted 22 pre-determined Northern Ireland postcode areas as detailed above.

The project produced results that reflected opinion for at least 90% of the population of Ni, and all data results produced are accurate to a margin of error of +/-3.6% at 95% confidence. LucidTalk is a member of all applicable professional polling/market research industry organisations including the British Polling Council (BPC).

The BPC is the primary UK professional body ensuring professional polling standards.

Bill White is MD of Lucidtalk