Belfast Telegraph

UK Website Of The Year

Game of Thrones campaign brings three-eyed ravens to Belfast City Hall

By Ricky Thompson

Game of Thrones fans have been flocking to Belfast City Hall as three-eyed ravens have flown in to help showcase Northern Ireland.

The large birds, which are featured in the hit HBO series, are part of an ongoing social media campaign by Tourism Ireland, in partnership with HBO, to highlight that one of the world's most successful television shows was primarily filmed in Northern Ireland.

Mixing fantasy with reality, the ravens have been brought to life with animatronics, continuing the appearances of Westeros-themed props popping up across the region.

Followers of the show have already seen old-fashioned wooden signs pointing the way to the Iron Islands and other Westeros locations, where filming took place.

Travellers may have noticed swords, daggers and maces deposited in a special 'sharp objects bin' at Belfast City Airport and shoppers were able to view Targaryen-farmed dragon eggs which were 'on sale' for 125 Good Dragons in Saint George's Market.

Also spotted recently were true-to-scale giant's footprints on Portstewart Strand, heading in the direction of the Giant's Causeway.

Niall Gibbons, CEO of Tourism Ireland, said: "we are delighted to continue our partnerships with HBO to highlight Belfast and Northern Ireland - through the exciting events of Game a of Thrones - on the global stage.

"The campaign is building on the huge success of last year - when our campaign generated almost one million clicks, comments and shares and reached about 100million fans across the world.

"We are reaching out to the show's global fanbase and showcasing the spectacular scenery of Northern Ireland."

Online Editors

Popular

From Belfast Telegraph