The first footage of the Fifty Shades Of Grey movie to be unveiled has been deemed surprisingly less kinky than what fans expected from the film.
Universal premiered a teaser trailer for the big screen adaptation of EL James' hit erotic novel at CinemaCon in Las Vegas, and The Wrap reports the footage was "surprisingly tame" with the emphasis on romance, rather than S&M.
The movie, directed by Nowhere Boy's Sam Taylor-Johnson stars Northern-Irish hunk Jamie Dornan as sexy billionaire Christian Grey and Melanie Griffith's daughter Dakota Johnson as Anastasia Steele, the young college student he seduces.
The teaser trailer included a "glimpse" of a whip, a brief view of Dakota wearing a blindfold, and Christian confessing to Anatasia, "my tastes are very singular."
But the majority of the footage showed the two leads gazing deeply into each other's eyes.
Universal Pictures chairman Donna Langley admitted the task of bringing the book to life on screen was "daunting".
Asked how you make a Fifty Shades Of Grey film, she joked, "Very carefully."
And she heaped praise on Dakota and Jamie, calling them "brave, bold actors", and promised their chemistry will give audiences "the next iconic screen romance."