BBC apologises after failing to pass on money pledged to charity
Saturday, May 10, 2008
Just one day after ITV was landed with a record fine over its misuse of
premium rate phone lines, the BBC has been forced to apologise over money
raised during television phone-ins which was not paid to the charities it
was intended for.
The BBC is to make an on-air apology after it was discovered that £106,000
from phone-ins which should have gone to charitable causes instead went in
to the coffers of the company running the phone lines – a subsidiary of the
BBC's commercial arm BBC Worldwide.
In a separate case, an editorial failing on Eurovision: Making Your Mind Up
2007, the BBC show which chose the pop group Scooch as the UK's entry for
last year's Eurovision Song Contest, led to large numbers of the public
calling when voting was closed, and being charged about £6,000.
The BBC is to repay all the money from both cases to charity with interest,
making a total donation of £123,000. The BBC chairman, Sir Michael Lyons,
insisted yesterday that the BBC had put new systems in place to ensure
similar mistakes would never be made again. Although there is no suggestion
of any criminal impropriety, the BBC Trust has asked the director general,
Mark Thompson, to consider disciplining a "handful" of BBC
Worldwide staff.
On Thursday, ITV was fined a record £5.7m by the media regulator Ofcom for
repeatedly cheating viewers who entered premium rate phone competitions out
of their money.
The discrepancies at the BBC emerged after PricewaterhouseCoopers (PWC) was
brought in as independent auditor.
Over a two-year period between October 2005 and September 2007, about two
dozen BBC shows which raised money for charity using premium rate phone
lines were affected.
PWC identified a practice by Audiocall, a trading division of BBC Worldwide,
of keeping all money raised when voting lines were closed, including money
that could be owed to charity.
The BBC Trust commissioned a further investigation by its legal adviser
Baker & MacKenzie, who concluded that although there was no legal
impropriety on the part of the BBC, a small number of BBC Worldwide staff
knew that funds were being diverted in this way and failed to raise the
matter.
Sir Michael said: "It was a matter of serious misjudgement by a small
number of people and a serious failing in how the BBC controls its PRS
[premium-rate phone services] and its relationship with viewers and voters.
This was not company policy, nor was it known about by senior members of the
company." He added that the sum concerned represented just 1.3 per cent
of a total £8m raised for charity by the BBC over the two-year period. The
£123,000 compensation comes out of Audiocall's budget.
The BBC chairman declined to identify the programmes concerned, but shows
under scrutiny by PWC included BBC1's Strictly Come Dancing, How Do You
Solve A Problem Like Maria?, Just The Two of Us and Sports Personality of
the Year.
The British television industry had a troubled time last year as the full
extent of breaches of trust became apparent. The BBC was subjected to a
battery of criticism over incidents including a press trailer which wrongly
appeared to show the Queen storming out of a photo shoot and a Blue Peter
phone-in in which a child studio guest was asked to pose as a caller.
After review of editorial integrity by the former BBC news chief Ron Neil,
the BBC implemented a series of measures intended to restore trust,
including a new interactive compliance unit which will monitor telephony
contracts. New pan-industry technology introduced in September also ensures
that no telephone calls can be charged after voting deadlines in phone-ins
are closed.