Sir Alan Sugar's first Apprentice was sworn to secrecy about the winner of this year's show during a visit to Belfast.

Tim Campbell — winner of the 2005 TV competition — knows who walks away with the plum job after being declared winner of tomorrow night's show.

Attending a Social Economy Network Conference at the Waterfront in Belfast everyone was trying to persuade him to reveal who would come out top.

"I do know — but I'm sworn to secrecy," he said.

Tim Campbell has come a long way since winning The Apprentice television programme and became a favourite with Sir Alan Sugar, the shrewd boss of Amstrad PLC.

The charismatic 29-year-old, who was the darling of television audiences, has gone on to set up his own company and now shares his experiences with business audiences who want to learn the secrets of his success and discover why Sir Alan Sugar regarded him as a "great asset".

Tim Campbell was even invited to Number 10 Downing Street to launch a new Government initiative for social change, spearheaded by Prime Minister Gordon Brown.

"I took the first role as project manager in the 2005 competition to select Sir Alan Sugar's Apprentice. You have to stand up and make a difference."

Tim, from east London, added: "Now my biggest message is that social enterprise is about making businesses better. What I am advocating is a champions league business model."

In his round of guest appearances, Tim talks about Risk Taking, Coping with Change, Building Self Confidence, Staying Focussed, and Managing Teams.

He also highlights Entrepreneurial Flair, Family Values, Inspiration, Aspiration and Motivation.

Becoming Sir Alan's first Apprentice he landed the one-year contract with the health and beauty division of Amstrad, and remained in employment for a further year until announcing he was leaving to start a male grooming business of his own, as well as The Bright Ideas Trust, a social initiative to inspire the next generation of entrepreneurs.

Tim said his latest role dovetails perfectly with the aims of the Bright Ideas Trust to inspire young people in disadvantaged areas achieve their own business goals.