You've read Russell Brand's Booky Wook, now meet the looky like.
The hirsute comic turned Hollywood actor has clearly found a use for wax - after being immortalised by Madame Tussauds.
The model of the star, which cost £150,000 to create, has been unveiled at the London attraction.
Get Me To The Greek star Russell attended a sitting for Madame Tussauds sculptors in Los Angeles earlier this year.
His figure has been dressed in a Ted Baker grey suit with his signature tight trousers, an open neck black shirt, silver jewellery and topped off with "guy-liner".
Russell will be placed with the celebrities in the "A-list party" area of Tussauds, just a canape's throw from Dame Helen Mirren, his co-star on forthcoming movie Arthur.
Liz Edwards, PR manager at Madame Tussauds, said: "He will undoubtedly be one of the most visually striking figures here at Madame Tussauds London."