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Cannes femmes: Flashes and flesh on the red carpet as Irina Shayk and Alessandra Ambrosio shimmer at 'All is Lost' first night

As if sucked in by some centripetal force, the brightest stars of world cinema have clustered around the Cannes Film Festival to show off both flashes of flesh on the red carpet and some of the most culturally important films of the year.

But recently a new group of non-acting celebrities have started to make the pilgrimage to the Riviera to bathe in the bright lights of the paparazzi’s camera flash.

Cheryl Cole, whose acting ability appears to be limited to performing in a band in St Trinian’s, caused a stir with her first appearance on La Croisette a couple of years ago. She has since become a regular in her role as the face of L’Oréal. This year’s hangers on, trying to attract any excess attention from the world’s media, include the likes of Kimberley Garner from Made in Chelsea, Chloe Sims from the rival reality show The Only Way is Essex, the former WAG Lizzie Cundy and the heiress Tamara Ecclestone.

Then there was the South Korean pop star Psy, who appeared to pitch up on the Croisette. But it turned out the person who was attracting all the camera flashes and free drinks wasn’t the pop star at all. Don’t expect to see them on the silver screen any time soon.

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