Belfast Telegraph

Wednesday 1 October 2014

Cruise: I revolutionised film promo

Tom Cruise takes time to greet fans on a promotional tour for his latest film Oblivion

Tom Cruise has claimed he changed the way films were promoted with his masterplan for Top Gun.

The star of the 1986 film told a producers' conference that he had masterminded the modern approach to film marketing, according to Deadline.

Tom revealed: "I said let's do it so I can go to that city, have a premiere there, do the red carpet and press line, then go to the next city and do it again."

Apparently film bosses weren't convinced by the set up but humoured Tom for a while.

He said: "In the meantime, I did all of the math and after four or five years of this, I finally told them, 'Ok, here's the deal. I'm not going to promote your movie unless you do this. I just won't.' So they finally said, 'Oh God, he's being a jerk, I guess we'd better do it.' I assured them that if it failed, I'd own it, it would be on me. So we started doing it, and we saw it was successful - that if you promote it right and bring it to the people, it works."

When asked if he was taking credit for a large proportion of movie money coming from international success, a smiling Tom said: "Yes, I am taking credit for it. And that's not a joke."

At the same conference a few days earlier Top Gun producer Jerry Bruckheimer fuelled rumours of a sequel on the cards.

He said: "As long as he (Tom Cruise) keeps his enthusiasm, hopefully we can get it made."

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting? customercare@belfasttelegraph.co.uk

Nightlife Galleries

More

Latest Entertainment News

Latest Music News

Latest Film & TV News

Latest Eating Out News

Horoscopes

Your Horoscopes by Russell Grant

Libra:

Sorting out and organising your surroundings should be your first priority. As a general rule, you don't mind an untidy workspace. As far as you're concerned, messiness is a sign of genius. There comes a point when even the most talented person has to make order from chaos. It may take a few hours to sort through all the papers that have accumulated, but take heart. Once you dispose the junk, you'll be able to zip through chores like a hot knife through butter.More