Kristen Bell is to appear in a series of short online films where everything on screen is for sale.
The Forgetting Sarah Marshall star will be joined in the episodic series by Soul Food actress Nia Long, taking product placement to another level.
Filmmaker Target unveiled the three episodes of Falling For You at a private event at the SLS Hotel in Los Angeles.
Kristen plays an advertising executive and Nia is her boss, while Make It Or Break It actor Zachary Abel plays Kristen's rival - and potential love interest - in the series.
Online viewers can click on any item on screen and add it to their shopping basket.
The episodes will begin airing on October 2 and the products featured will be available until November 1.