George Best's son Calum now off to try his luck in house of Celebrity Big Brother
George Best's playboy son Calum is expected to be unveiled as one of the stars of Celebrity Big Brother which kicks off on Channel 5 on Wednesday.
The 33-year-old tv personality and model will be one of a dozen celebs to enter the famous Big Brother house and Northern Ireland football fans and others may well be tuning in for possible snippets about his relationship with his famous footballing dad from Belfast.
Calum Best is no stranger to the limelight and his long list of past lovers include Lindsay Lohan, Sarah Harding and Bianca Gascoigne.
Now Channel 5 chiefs are hoping Calum will spice up the Celebrity Big Brother house.
The son of the late George has reportedly been snapped up by show bosses in a £50,000 deal to take part in the latest series of the reality TV show.
Calum has had a tough time in recent years as his party lifestyle led to him filing for bankruptcy, after he was left unable to pay a tax bill.
He previously said: "I can confirm I have made the decision to declare myself bankrupt as a result of being unable to make tax repayments.
"I was blessed to earn a large amount of money at a young age, and mistakes have come with that. But also lessons learned.
"I have tried to pursue alternative methods, but sadly my application for IVA (individual voluntary arrangement to avoid bankruptcy) was rejected on three occasions."
After looking at all possibilities, he deemed this final decision as the most sensible option, and his spokesman said he was looking forward to turning over a new leaf.
Best has taken part in a number of reality tv shows over the years including The Match on Sky One. In 2005 and 2006 he was featured in ITV1's Celebrity Love Island, winning the second series and he also appeared as himself in ITV drama series Footballers' Wives.
He has appeared in Channel 4's Come Dine With Me and an ITV2 series Calum, Fran and Dangerous Danan.
In 2009, he appeared as a guest judge in reality television show Paris Hilton's British Best Friend, in which he tested the contestants' flirting abilities.
In 2012, he managed a team from Mayo in RTE's Celebrity Bainisteoir which saw stars take charge of GAA teams.
Calum Best has quite a pedigree with reality tv and has never been far from our screens in a variety of shows. He is the son of football legend George Best and model Angie Best and was born in San Jose, California, but has a high profile this side of the Atlantic. Father George was an alcoholic and Calum has regularly spoken about drink-related issues. He recently took part in a BBC Northern Ireland documentary with Stephen Nolan. In November 2009, Calum Best presented the BBC TV documentary 'Brought up By Booze: A Children in Need Special', which highlighted the plight of children brought up with an alcoholic in their family.