The team behind movie-of-the-moment Good Vibrations worked tirelessly over the weekend to promote its big screen release.
On Good Friday – renamed Good 'Vibrations' Friday by some fans on Twitter – the film opened at cinemas across Northern Ireland with a special screening and after-show party at the Strand Cinema, close to where Terri Hooley grew up.
Hooley was accompanied on stage by directing duo Glenn Leyburn and Lisa Barros D'Sa, producers Chris Martin and David Holmes, writers Glenn Patterson and Colin Carberry and star of the show, Richard Dormer.
Two of the three Snow Patrol executive producers, Gary Lightbody and Nathan Connolly were also introduced to film-goers, who packed out the cinema.
Despite a late night, the team were up early again the following morning for radio interviews and on Saturday evening, attended another screening and after-show party at the QFT cinema.
Director Glenn Leyburn told the audience the Good Vibrations team was 'overwhelmed' with the support shown for the low-budget indie flick, both locally and internationally. Richard Dormer, whose new play Drum Belly opens at the Abbey Theatre in Dublin this week, said he was thrilled with the movie's warm reception and five-star reviews.
Over the weekend, celebrities were also busy promoting the film online, with James Corden, Ed Sheeran, Edith Bowman and Irvine Welsh all urging Twitter followers to go and watch the film.