Has Apprentice Jedi Jim Eastwood lost the force?
Apprentice hopeful Jim Eastwood is breathing a sigh of relief after escaping the axe for an uncharacteristically lacklustre performance on the show.
His team leader, trained actress Felicity Jackson, made her exit from the high drama of the programme last night after Lord Sugar gave her the cue: “You're fired.”
Jim, widely tipped as a potential winner, lost confidence when he found himself on the losing team for the third time in four tasks.
Previously the golden boy of the candidates, the Cookstown businessman also incurred the wrath of his team mentor Nick Hewer for a bad sales tally during the beauty task.
Despite the poor performance and stinging words of criticism, the 32-year-old wasn’t deemed a major culprit in his team’s failure to make any profit and so escaped having to face Lord Sugar in the boardroom for the first time. “Jim, welcome to Team Titanic,” was how the tycoon summed it up when revealing which team had won.
Ms Jackson received a critical panning from Lord Sugar after her performance in the boardroom — but the 24-year-old admitted she deserved to get booted out.
The first female contestant to be shown the door this series was ousted after ugly scenes.
“I was project manager and the task was awful, it went really badly,” she said.
“I think when it goes that badly you do have to bear some responsibility on the project manager's shoulders, and unfortunately that was me.”
The rival teams were set the task of picking and mastering two beauty treatments, then selling them on to shoppers in Birmingham.
After losing out on a spray tan treatment to Team Venture, Ms Jackson's Team Logic settled for flogging trendy hair accessories and a ‘hot shell’ massage treatment.
But Ms Jackson — who has set up her own company specialising in career development for actors — came under fire from Lord Sugar for focusing on selling products instead of treatments.
Her team ended up with a loss of £247 while Venture, who opted for cold stone pedicures along with the spray tans, made £203 profit.