Belfast Telegraph

Thursday 28 August 2014

Immortals reigns at box office

Freida Pinto stars in Immortals

The gods of ancient Greece have extended their rule to the US weekend box office with a number one debut for the action tale Immortals.

The story of Greek hero Theseus took in 32 million dollars across the pond, while Adam Sandler's comedy Jack And Jill opened at number two with 26 million, according to studio estimates.

The new movies bumped the animated hit Puss In Boots to the number three spot after two weekends at the top. Puss In Boots earned 25.5 million dollars, raising its domestic total to 108.8 million.

Director Clint Eastwood's J Edgar, a film biography starring Leonardo DiCaprio as longtime FBI boss J Edgar Hoover, played in narrower release and opened at number five with 11.5 million dollars.

Released by Relativity Media, Immortals stars Henry Cavill and Freida Pinto in a tale of human heroes battling an evil king (Mickey Rourke) who aims to bring down the Olympian gods.

With males making up 60 per cent of its audience, Immortals has a chance to corner much of the action market through late November and beyond, a period likely to be dominated by family movies such as Happy Feet 2, The Muppets, Hugo and Arthur Christmas.

The Twilight Saga: Breaking Dawn - Part 1 opens in the US on Friday, but that blockbuster action fantasy franchise mainly draws female crowds.

"There's really not another action movie until you approach the Christmas holidays," said Kyle Davies, head of distribution for Relativity. "Over the next few weeks, there's no real competition for us."

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