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Irish animation firm Boulder wins Emmy

The burgeoning Irish animation industry got another boost as a children's series was honoured at a prestigious US awards ceremony.

Dublin-based Boulder Media received the animation award for series 'The Amazing World of Gumball' at the International Emmy Kids Awards in New York.

Using 2D and 3D animation in a live-action setting, the series follows the misadventures of 12-year-old Gumball and his family in the "weird and wonderful" little town of Elmore.

Premiered in May 2011, it has quickly become a hit with viewers and critics alike, with Brian Lowry, of industry bible 'Variety', praising its "first-rate silliness".

It is the first full-length animated series to emerge from Cartoon Network Development Studio Europe.

Boulder's creative director, Robert Cullen, who founded the company in 2000, said: "We're over the moon with the Emmy and are very proud to be part of such a great show. We're very lucky to have such a talented and hard-working crew at Boulder, so it's wonderful to see their work being recognised.

"This means so much for the industry here. For such a small country, Irish animation has achieved so much internationally."

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