James Nesbitt in TV war on dementia
James Nesbitt is starring in a hard-hitting TV ad campaign waging war on Alzheimer's.
The Co Antrim star of The Missing is seen with Sir Terry Pratchett, who died from the disease in March, and Hollywood actor and charity ambassador Seth Rogen.
Alzheimer's Research UK's campaign highlights the immense challenge presented by the disease.
Nesbitt was filming The Hobbit in New Zealand in 2012 when his mother May died after a 10-year battle with Alzheimer's. He later revealed his heartache over how sometimes she didn't recognise him.
Since her death, Nesbitt has campaigned for greater investment in research.
"We have to get behind the scientists and push for a dementia breakthrough," he said.