A charity chief with a facial disfigurement is to read the news for a week in an effort to break down prejudice.
James Partridge suffered severe burns at the age of 18 as a result of a car accident and heads the charity Changing Faces.
He is to front the Five News lunchtime bulletin for a week from November 16.
A YouGov survey for the station found 64% of those who responded said disfigurement would not cause them to change channel.
And 44% said they thought it would be a good idea for people with facial disfigurement to present TV shows.
Just a fifth said they would feel uncomfortable seeing a disfigured presenter.