Maze Runner races to top of chart
The Maze Runner has raced to the top of the box-office charts, taking 32.5 million dollars (£19.8 million) and giving the budding young-adult franchise a quick start out of the gate.
The 20th Century Fox release easily outpaced the 13.1 million dollar (£8 million) debut of Liam Neeson's hard-boiled private eye thriller A Walk Among The Tombstones and the 11.9 million dollar (£7.2 million) opening for the ensemble-cast dramedy This Is Where I Leave You, according to US studio estimates.
The strong opening for The Maze Runner, adapted from James Dashner's science-fiction YA novel and starring Dylan O'Brien and Will Poulter, is a big success for a movie that cost 34 million dollars (£20.8 million) to make and was released in the normally quiet month of September. Fox aimed to make the film - about a group of teenage boys mysteriously locked inside a giant maze - the first post-summer event movie, putting it on Imax and large-format screens.
"Our little 34 million dollar-budgeted film is pretty darn strong," said Chris Aronson, head of distribution for Fox. "No one had launched a YA title in September. We took a risk, but it paid off.
Aronson said attracting young moviegoers has been "the Achilles heel" of Hollywood in recent years. But the studio has recently found success with relatively low-budget YA releases, like The Fault In Our Stars, the Shailene Woodley melodrama that made 125 million dollars (£76.4 million) earlier this year despite a budget of just 12 million dollars (£7.3 million).
"It shows the pitch-perfect strategic planning of Fox," said Paul Dergarabedian, senior media analyst for box-office tracker Rentrak. "Teenagers are probably the most fickle creatures on the planet to figure out. So marketing to this particular group is tricky and there have been a lot of casualties in this YA war."
But The Maze Runner, which drew a 51 per cent female audience despite an almost all-male cast, is now a promising franchise. Its opening was further boosted by 37.6 million dollars (£23 million) internationally. Aronson announced that the planned sequel, The Maze Runner: The Scorch Trials, will be released on September 18 next year.
While Neeson's box-office strength has been hard to beat in recent years, Universal's darker, R-rated A Walk Among The Tombstones came in well below the track record established by his Taken series or, from earlier this year, Non-Stop. Neeson stars as a justice-seeking former NYPD detective.
Warner Bros' This Is Where I Leave You, about a large suburban family sitting Shiva for the funeral of their patriarch, boasted an A-list ensemble cast including Tina Fey, Jason Bateman and Jane Fonda.
But such adult fare rarely lights up the box office, even when directed by a filmmaker with a proven record of attracting crowds. The film, adapted from Jonathan Trooper's best seller, was directed by Shawn Levy, who is best known for broader comedies like the Night At The Museum" franchise.