McAvoy: US doesn't get normal Brits
James McAvoy has explained he doesn't think his recent film Filth did well in the US because audiences there find it difficult to relate to working class people who aren't American.
The Disappearance Of Eleanor Rigby actor said he thought that US viewers struggled with British projects that weren't traditional costume dramas, such as the adaptation of Irvine Welsh's crime comedy novel Filth.
He said of Filth's limited success across the pond: "It's always been difficult. It's not the first time selling something that's very of its nature and very of its country.
"This isn't a bad thing by the way, but if we're selling costume dramas or we're selling that kind of thing, then they seem to go for it, but if you're selling stuff about working class people, they've got to be 'American' for them to get it, and it's always been like that.
"I can't think of too many films that have broken out there massively and become commercial hits. What we always hope is that we can make our money back in our own country, which is not often the case. We're really pleased that in the country that bought it, the people got it, and they got it big as well, which is really great."
Asked whether he had been approached to play Scotty in JJ Abrams' Star Trek, he said: "Ahhh. I shall never reveal. I never really say 'yes' or 'no' as to whether I've been in the running for something; I don't think it's really cool for the actor who gets it, but Star Trek is brilliant and I remain a committed Trekkie."
:: James was the first winner of the EE Rising Star Award, the only accolade at the EE BAFTAs voted for by the British public, which celebrates its 10th anniversary in 2015. Nominees will be announced and voting will open on Wednesday, January 7, 2015.