Belfast Telegraph

Saturday 12 July 2014

Most of world wants Captain America

Chris Evans stars as Captain America

Captain America will keep its patriotic full title in most of the world when the superhero adventure hits the big-screen.

Paramount Pictures and Marvel Studios gave distributors around the world the option of shortening the title of Captain America: The First Avenger to simply The First Avenger, out of concern about anti-American sentiment.

But the only countries that took them up on it were Russia, Ukraine and South Korea.

In other territories, the movie will go out with the full title, a sign that the brand value of the Marvel Comics hero trumps any potential anti-US feelings in some parts of the world.

Movie titles are often changed in foreign countries for cultural reasons or because the original names don't translate well. In French-speaking countries, The Hangover and its sequel were titled Very Bad Trip.

Starring Chris Evans as the patriotic super-soldier, Captain America opens in US cinemas on July 22.

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