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Steve Coogan has announced the name of the Alan Partridge movie will be Alpha Papa.
The actor and comedian appears as his alter-ego Alan Partridge in a clip on YouTube discussing what to call his film.
A producer says the film is about Alan in a siege at a radio station, so it will have "action, danger" and the Norwich radio DJ interrupts to add "heavy-kissing and guns".
He then reads out a list of title ideas including Hectic Danger Day, Chap Of Steel and Colossal Velocity, which he himself prefers.
But Alpha Papa is suggested as it is radio alphabet for his initials and sounds like "top daddy".
The title is then confirmed in a teaser trailer and when the words "in cinemas" appears on screen Alan is heard saying "I don't care", before the date August 7 is revealed.
In June last year writer and director Armando Iannucci revealed the film will see the bumbling host object when his local digital TV channel is taken over and renamed Shape.
He said: "Alan is in Norwich. It's not 'Alan goes to Hollywood', it's not 'Alan invaded by aliens' or anything like that.
"He's on North Norfolk Digital, which is taken over by a bigger media conglomerate and has its name changed to Shape. And that kicks everything off."
He later claimed that the plot line was not final.
