Belfast Telegraph

Tuesday 5 May 2015

Product placement to hit our TV screens in 2011

Product placement will begin on British TV programmes for the first time from February 28, media regulator Ofcom announced yesterday.

It said that TV channels will have to broadcast a logo for three seconds at the beginning |and end of programmes which have been paid to feature |products.

Several broadcasters, including ITV, Channel 4, Five and Sky, are set to launch an audience awareness campaign in the new year. Product placement will be banned in all children's and news programmes and in UK-produced current affairs, consumer affairs and religious programmes.

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Your Horoscopes by Russell Grant

Taurus:

Impulsive purchases will put you in a difficult financial position. It's important to exercise economic restraint. If you strongly desire to buy something, wait an entire day. The urge to splash out will probably diminish, saving you a significant sum. Money from an inheritance, dividend or royalty payment should be conserved. Having a nest egg will give you a greater measure of freedom. Independence is the best gift you can give yourself. Materialism won't bring you the happiness you seek.More