Belfast Telegraph

Tuesday 23 September 2014

Product placement to hit our TV screens in 2011

Product placement will begin on British TV programmes for the first time from February 28, media regulator Ofcom announced yesterday.

It said that TV channels will have to broadcast a logo for three seconds at the beginning |and end of programmes which have been paid to feature |products.

Several broadcasters, including ITV, Channel 4, Five and Sky, are set to launch an audience awareness campaign in the new year. Product placement will be banned in all children's and news programmes and in UK-produced current affairs, consumer affairs and religious programmes.

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Your Horoscopes by Russell Grant

Libra:

Your home life is undergoing big changes. Youngsters may decide the time is right to fly the nest. An elderly relative may come to live with you. You might move in with a loving partner. Whatever form this new situation takes, it will be empowering. You'll get help that was previously unavailable. If your current home can't support the lifestyle changes in your household, it is time to move. Search for a quiet hideaway where you can all rest and relax after a hard day's work.More