Belfast Telegraph

Thursday 17 April 2014

Product placement to hit our TV screens in 2011

Product placement will begin on British TV programmes for the first time from February 28, media regulator Ofcom announced yesterday.

It said that TV channels will have to broadcast a logo for three seconds at the beginning |and end of programmes which have been paid to feature |products.

Several broadcasters, including ITV, Channel 4, Five and Sky, are set to launch an audience awareness campaign in the new year. Product placement will be banned in all children's and news programmes and in UK-produced current affairs, consumer affairs and religious programmes.

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Horoscopes

Your Horoscopes by Russell Grant

Aries:

Responsibilities involving insurance, inheritances and taxes will command your attention. Don't put these matters off a moment longer. You may be busy with work and family, but these duties will never let up. If you continue to spend all of your energy on these things, you'll miss a golden opportunity. Ask colleagues and relatives for help with mundane errands while you focus on the long term financial future. If you don't protect your economic interests, nobody else will.More