Belfast Telegraph

Friday 31 July 2015

Product placement to hit our TV screens in 2011

Published 21/12/2010 | 00:01

Product placement will begin on British TV programmes for the first time from February 28, media regulator Ofcom announced yesterday.

It said that TV channels will have to broadcast a logo for three seconds at the beginning |and end of programmes which have been paid to feature |products.

Several broadcasters, including ITV, Channel 4, Five and Sky, are set to launch an audience awareness campaign in the new year. Product placement will be banned in all children's and news programmes and in UK-produced current affairs, consumer affairs and religious programmes.

Your Comments

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting? customercare@belfasttelegraph.co.uk

Read More

From Belfast Telegraph