Product placement to hit our TV screens in 2011
Product placement will begin on British TV programmes for the first time from February 28, media regulator Ofcom announced yesterday.
It said that TV channels will have to broadcast a logo for three seconds at the beginning |and end of programmes which have been paid to feature |products.
Several broadcasters, including ITV, Channel 4, Five and Sky, are set to launch an audience awareness campaign in the new year. Product placement will be banned in all children's and news programmes and in UK-produced current affairs, consumer affairs and religious programmes.