Belfast Telegraph

Wednesday 3 September 2014

Product placement to hit our TV screens in 2011

Product placement will begin on British TV programmes for the first time from February 28, media regulator Ofcom announced yesterday.

It said that TV channels will have to broadcast a logo for three seconds at the beginning |and end of programmes which have been paid to feature |products.

Several broadcasters, including ITV, Channel 4, Five and Sky, are set to launch an audience awareness campaign in the new year. Product placement will be banned in all children's and news programmes and in UK-produced current affairs, consumer affairs and religious programmes.

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Your Horoscopes by Russell Grant

Virgo:

Your intense personal charisma attracts lots of romantic attention. If you're single, you will have your choice of several admirers. Go with the person who recognises and values your creative side. Too often, people write you off as a worker bee. They don't realise what a vivid imagination you have. Are you in a relationship? You and your amour may enjoy a passionate encounter. Satisfy your sensual urges. They are a powerful manifestation of your desire for physical closeness.More